Новият филм от поредицата „Отмъстителите“ на Walt Disney може да се окаже най-големия дебют на игрална лента на всички времена, когато излезе на 1-ви май, пише Bloomberg.
Очаква се “Отмъстителите: Ерата на Ултрон“ да събере 217 млн. долара в САЩ и Канада през дебютния си уикенд според Boxoffice.com. Първата лента от поредицата излезе през 2012 г. и събра 207 млн. долара през първия си уикенд по кината. Филмът държи рекорда за най-добро представяне в дебютен уикенд.
Продължението е от решаващо значение за филмовото подразделение на Disney, което миналата година отчете 1,55 млрд. долара оперативна печалба – резултат, който до голяма степен се дължи на анимационния хит „Замръзналото кралство“.
"Филмът трябва да бъде голям“, коментира Мартин Пийконен, анализатор на Rosenblatt Securities.
Следващата част на франчайза „Междузвездни войни“ на Lucasfilm няма да излезе по кината преди декември. Студиото беше придобито от Disney преди три години.
Прогнозата за дебюта на „Отмъстителите“ се базира на анализи на публикации във Facebook и Twitter, както и на други показатели, твърди Фил Контрино, главен анализатор в Boxoffice.com във Вашингтон. По думите му в Twitter е разглеждан броят и интензивността на положителните мнения за всеки филм.
Marvel Studios на Disney се готви да примами отново киноманите в салоните, след като миналата година обяви, че Робърт Дауни Джуниър, Крис Евънс и Скарлет Йохансон ще се върнат към старите си роли в поредицата.
Рекорд в Twitter
"Начинът, по който хората реагират на трейлърите, е много окуражаващ, с много ентусиазъм“, коментира Контрино.
Marvel обяви, че последният трейлър на филма е поставил рекорд с 35 млн. гледания на последния трейлър на „Отмъстителите“ в Twitter. Facebook страницата на лентата пък има над 18 млн. харесвания.
След излизането на последния филм от „Отмъстителите“ Marvel пусна други продукции, които развиха интереса към героите, твърди Контрино. Един от тях е „Завръщането на първия отмъстител“, който стана четвъртият филм с най-добри резултати за миналата година. Лентата събра 715 млн. долара от продажбата на билети според Box Office Mojo.
Контрино смята, че Disney може да се окаже студиото с двата най-успешни дебюта на филми за 2015 г. - „Междузвездни войни: Силата се пробужда“, в който участва Харисън Форд, и „Отмъстителите: Ерата на Ултрон“.
04:57 | 14.09.22 г.
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